| A Pop Up Shop in Brisbane

When you’re an online business it’s tricky to get an opportunity to get in front of your customer, meet them, talk about your garments/products and show them in real life the aesthetic that you work so tirelessly to create via your instagram and social accounts. Pop Ups are a cost effective, fun and effective way to allow customers to try on and experience your brand but also help an online business schedule your business activities.

Pop up shops are about showcasing your products but are also about connection, creating an experience and of course making sales. Ways to make that happen could be creating instagramable moments, collabs with fellow complimentary makers and making shopping convenient for your customers. That may be pairing loungewear with skincare, formal dresses with beautiful jewellery or a coming together of eco conscious brands. The opportunities are endless.

With good lead time, planning, and creative marketing your pop up can soar in success and sales, can be a fabulous marketing exercise and a fab way to celebrate the hard work behind your brand. Regular pop ups can help give you structure to your your marketing plans and integrating them with new products releases and drops can help keeping your customers engaged and in the loop. Also a great alternative to markets, the intimate pop up shop might be the answer your online brand.

Here’s a snapshot of one of our fabulous Brisbane pop up shops we’ve had the pleasure to hold at Heart Centred Creative with the very talented bridal couture designer Ashleigh Jane Bridal . Would you like to hear more about arranging your own pop up shop view all of our space options here and chat to Amy for more info or to arrange a visit. Want more info on successful pop ups? Here’s what Shopify has to say.