Perks of The Pop Up Shop
We've been so lucky to host some amazing Brisbane pop up shops but I wanted to get down and detailed into why a pop up shop is a good idea for your online business.
1. Content Content Content
Make the most of your pop up space. Styled backdrops, all of your stock in one place, natural light and diverse spaces- our pop up shop/studio gives you so many options when it comes to creating beautiful, soft and engaging content. Depending on the term of your pop up shop in our boutique Brisbane studio I recommend at least one if not more content shoots. Our space is perfect for styled shoots and video content which can really help your customer understand what you do and your why.
2. Collaboration
When you collaborate with like minded business you see your engagement skyrocket- hello exposure! Being invited into a styled shoot is not only flattering that your peers love your work but is also beneficial to all involved. As creatives, we crave the ability to work on fun, uplifting, light filled shoots that we actually really enjoy! The fact we get to create beautiful imagery together that we can reuse and re purpose to market all of own businesses is only part of the fun. I have been so lucky to see the positive benefits of collaborations between like minded businesses here at Heart Centred Creative.
3. Hype
The publicity is real. With the boost in exposure, getting to work with fellow creatives and sharing content comes a bit of well deserved connection. Working in online business can be hard and having a space to come together, have customers coming in to see you and really connect means you will see a surge in social engagement. What you do with that is important! This surge can turn into conversions so be ready to follow that up!
4. Double up-
Make it a demo plus a pop up shop, offer an am and pm workshop, give people option and share share share! People are busy so giving options really helps. Prior to your pop up think about your customer base and how you access them. Schedule your posts, ask people to join your email list, have a sign up sheet at the ready PLUS have an EDM drafted and ready to go- hit them with a discount code or a marketing initiative that you wouldn't be able to pass up on.
5. Make it an event!
Sip n Shop/ Launch Party? You can make your pop up an Event, drive publicity, and an opportunity to celebrate how hard you work. Bring some bubbles and enjoy connecting with your customers make it a launch for your new release- take the opportunity to connect connect connect. Invite your friends and finally, have fun!
With every Pop Up Shop, it takes effort- you need to market, you need to pack, set up, style but most of all you need to invest in yourself and your business. Online business is reasonably 'safe' with minimal overheads. Pop ups are a cost-effective, fun and awesome way to drum up business, gain social proof, create hype and meet your customers in real life. What does this equate to? A high vibe option for an online business that can end in a committed customer base, invaluable in person connection and conversions.
Credits to an awesome collab : @littlewhitecouture @wyldefolkstudio. @theecomakeupbar @shannonstrikehair @bessette_official @emunahevents_ @demi_groot @heartcenteredcreative